meredithnyc:

josh:

deplorableword:

It’s a small, not a tall.

Brooklyn Fare’s Packaging

I am not a fan of this.

I don’t want to defend the Starbucks naming system, but it does have a rationale, although they are really not owning it. The smallest size is a short, so a tall is taller than a short. That means of the three sizes, grande is the “large.” Ventis are 20oz and thus are called “20.” In addition to making (some) sense, it’s something about Starbucks that has spread through everyday life and gets people talking.

Along those lines, I think it’s a terrible idea for Brooklyn Fare to mention Starbucks in their branding. It’s like how Burger King is all the time mentioning McDonald’s. I don’t want to go all Lakoff and frame-y, but I think you want to set yourself apart by being yourself, not by not-being someone else.

good points, but your average American doesnt know enough about about Italian coffee traditions to ever understand the Starbucks system. I think this is clever.

Nothing frustrates me more than a Starbucks manager correcting me.

“I’ll take a large green tea please”

“Sorry we don’t carry large’s, how about a grande?”

Is it really necessary that I understand your company lingo? Can’t you assume by large I mean the same cylindrical volume capacity of the largest size cup you offer customers?

Oh and since I’m on the topic of bitching. Is it really neccessary to charge me $5 for a no-name teabag and a cup of boiled tap water?

Ah well, I’ll stick to my imported chinese leaves.

1. bob-the-moo reblogged this from deplorableword
2. darlenesgrumblr reblogged this from conclusiveevidence and added:

   “you want to set yourself apart by being yourself, not by not-being someone else.” Should apply to more things in life...

3. conclusiveevidence reblogged this from josh and added:

   This is pretty much along the lines of the Horns Down bullshit that I hate so much. Dear Aggies and Sooners and...

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8. meowl reblogged this from josh and added:

   HAHAHAAHAH. nice one la seriously.

9. montoya reblogged this from deplorableword and added:

   So awesome. I take it the next one is “Large

10. herroman reblogged this from josh
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13. inchange reblogged this from josh and added:

    My favorite part in bold. So true.

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23. khealywu reblogged this from josh and added:

    i totally agree. dunkin donuts focused on the same thing with one of their recent campaigns. it’s not a smart strategy.

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29. kilosierra reblogged this from meredithbklyn and added:

    Nothing frustrates me more than a Starbucks manager correcting me. “I’ll take a large green tea please” “Sorry we don’t...

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35. meredithbklyn reblogged this from josh and added:

    good points, but your average American doesnt know enough about about Italian coffee traditions to ever understand the...

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37. josh reblogged this from deplorableword and added:

    fan of this. I don’t want to defend the Starbucks naming system, but it does have a rationale, although they are...

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